The dangers of eating hot bread

Historical Miscellany

One of the perks of baking bread at home — maybe half the point of baking bread at home — is the privilege of hacking off the crust while it’s still hot, slathering it with butter, and eating it messily over the sink. Cookbooks will tell you that bread only develops its full flavor after it cools, which may be true. They will also tell you that if you slice bread while it’s hot, you’ll crush it, which is definitely true. But I do it anyway. Damn the torpedoes and all that.

Thank God I didn’t live in the nineteenth century, though, because then, it would probably have killed me. Or so people said…

Poetry and the industrialization of bread, 1903

Historical Miscellany

In 1903, Washburn-Crosby, the makers of Gold Medal Flour (they would later become General Mills), tried a new sort of magazine ad. Instead of a photo or illustration captioned by a short homily about how wonderful the flour was, this new ad, which ran in Ladies’ Home Journal, was simply a recipe for baking bread, written as a poem, with each verse accompanied by a photograph or an illustration. It’s terribly entertaining, if you enjoy that sort of thing — the rhymes are forced, the tone is cheesy, and it is, of course, by twenty-first century standards, cheerfully sexist. But it’s also a window into bread and baking at the turn of the last century, and into the ways industry was changing them — even inside the home.